This article covers the relation between employer branding and its effects on the marketing as a whole. So I will first start with the employer branding concept with the definitions and the academic studies on it. Later I will give the relation the branding literature of Kotler and AMA. The next step will be to evaluate how the employer brand can be promoted within an organization. And I will summarize what has been gathered based on my work thorough the paper. The work is not very deep to provide new insights to the reader but it will more imply very explicit relation between one old and one new developing concept in the world of practitioners and the academicians. So this paper is more of a discussion including previous works done and also a personal observations based on different corporate and commercial companies.
Employee branding offers many benefits to organisations;